God on the Line

New Cellphone Services. Put God on the Line, The Wall Street Journal, 27 marzo 2006:

In late 2004, an ultra-Orthodox rabbi asked Abrasha Burstyn, the chief executive of a small Israeli cellphone company, for a phone that could put the secular world on hold.

Cellphone companies, at the time, had started to load their products with entertainment features, and the rabbi wanted none of it. He was in search of a phone without Internet capabilities or text messaging. He didn’t want cameras, music downloading, or anything else that could “distract” the pious. He was looking for a device that could make and receive calls. Period.

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